Industrial Design Engineer & UX/UI Designer

Interaction designer working across digital and physical products.

Hey! I'm Amanda :) I'm interested in analyzing people's thinking behind using a product, and how they use and engage with technology, from interfaces and digital products to objects, play and interactive experiences.

Based in Costa Rica
Availability Brand Builders | Open to opportunities
Focus Industrial Design · UX/UI
Overall Experience +5 years

My top 3 projects

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UX/UI Design • 2024

BetAnything

Migrated a legacy sportsbook design into a fully rebranded platform, replacing an agency-led process with an internally owned design.

+35%
Active users, launch day
26K
New users, launch day
Read case study
BetAnything homepage

UX/UI Design • 2025

Cosmic Keno

Rebuilt Keno from the ground up for a single high-value VIP player: a new brand, a mobile-first UI Kit and a full micro-interaction handoff, built to scale to the whole casino vertical.

3 mo
From research to delivery
Full
Dev handoff, UI Kit + interaction specs
Read case study
Cosmic Keno brand cover

UX/UI Design • 2022

Wildlife Alert

A rewards-driven mobile app that turns roadside wildlife sightings and incidents into real-time data for conservation teams protecting Costa Rica's wildlife corridors.

Work in progress
Coming soon
Wildlife Alert home screen and species bank

UX Research • 2025

Post-Login Navigation Research

A two-part usability case study on BetAnything's post-login experience, from a broad discovery study to a focused, iterated validation of the winning casino browsing layout.

84
SUS score, Grade A
3
Browsing layouts tested head-to-head
Read case study
Three casino browsing layouts tested head-to-head: Carousel, Grid, and List

UX Research • 2024

BetAnything: Competitive UX Audit

A competitive UX audit and focused UI research effort that gave Rocket Air, the external agency designing BetAnything's pre-login experience, a practical strategic foundation before visual design began.

Work in progress
Coming soon

Serious Game • 2024

Let's Explore Our Emotions

A therapist-guided serious game built around a magnetic dinosaur board, designed with a Costa Rican therapy practice to help children on the autism spectrum build and talk through basic emotions.

66%
Estimated reduction in prep time
100%
Would use or recommend the toolkit
Read case study
The full toolkit laid out: three dinosaur boards, their magnetic pieces and emotion cards

Product Design • 2022

Nimo, The Memory Chest

A pocket-sized memory chest for people with early-stage Alzheimer's: it plays their own photos, videos and songs, and records the stories behind them. A university team project built on reminiscence therapy.

93/100
Top score out of 15 concepts
6
Older-adult testers, ages 65 to 85
Read case study
Nimo, a cream and brown memory chest, open to show its lid screen and touchscreen

More work in this category is on its way — check back soon.

What people say about my work

“Amanda is a reliable and responsible professional. She works efficiently, collaborates well with others, and always brings a positive attitude to her work.”

Paola Solano Durán Gender Equality Office Psychologist | TEC, Costa Rica

“Thank you for being our guest. You are a dedicated and talented student radiating positive vibes. It was a pleasure having you with us.”

Matthias Held Professor Design Foundation | HfG University, Germany

About me

A little about me.

Taurus ♉ Knowledge Sim ❇️ Proudly Hufflepuff 🦡

I'm a UX/UI Product Designer from Costa Rica with a background in Industrial Design Engineering. I'm fascinated by how people think and take decisions, what makes things fun to interact with, and why some designs just click.

Outside of design, you'll probably find solving puzzles, playing board games, gaming, or somewhere in the mountains looking for birds 🐦

Get to know me :)

Portrait of Amanda Coto